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Offset and Digital Printing

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Offset Printing
Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper. This is a printing process invented in 1450 in Germany. Ink is rolled on to paper to make it rest on the surface. It absorbs in the paper. This process is preferred by most of the printers as it gives most accurate control of color, variation of color and on paper weight. This process allows most wide range of color production, bright fluorescence, Pantones, metallic’s, foils and varnishes can all be produced by this method.
This process allows most accurate color reproduction.
It can handle a wide range of paper weights, size and textures,
Light colored inks can be printed on dark surfaces,
It adjusted to ink density and uses better quality inks,
This process allows large prints running even 200,000+ copies extremely quickly.
This process has its limitations. Set up time is slow with production complications that need an experienced press person.
Printing cost in lower quantity is high. It needs a considerable drying time.

Digital Printing
This is a printing process evolved as an alternate printing solution. Digital printing is more favored by people because the process is easy and people are familiar with it. All domestic color printer prints by digital printing technology. These printers are small, compact and can be fitted conveniently in a small place.
Digital printing doesn't use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is its variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need.
This process has a short turnaround time needing no drying time for the inks.
This is affordable even in very small printing quantity.
It prints on different surfaces, papers, glasses, metal or marble equally well.
Even one copy can be printed.
But the color consistency is poor, Printing in larger quantity is expensive, It does not reproduce colors accurately, It is limited to semi gloss finish, The ink does not absorb in the paper and it remains more susceptible to cracking, This printing does not print light colors on dark surface.

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